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How To: Develop Influencer Marketing Relationships

May 8 @ 7:30 am - 9:00 am

Perfect for: Agencies, Marketers, Brands, and Aspiring Influencers

*Irish Coffees and Mimosa will be available, thanks to Country Club Liquor Mart and Peerless Events.
Event 2 of 3 in the Digital Marketing SIG Event Series
If you’re on social media, you’ve seen how much social influencers have taken hold on platforms like Instagram, Facebook, Pinterest and blogs. Companies like Marriott Hotels, Fast Company, Underarmour, Nike and more are using influencers to sell their products. Wayfair now has a program set up where you can be rewarded if your blog helps convert a sale on their site.
You’ve probably even seen it locally with companies like Step Up Buffalo, using local influencers to help sell tickets to their Bloody Mary Expo, sponsored posts by radio and TV personalities, or food and drink bloggers talking about lunch specials at the Rochester Lilac Festival.
The magic of a partnership between brand and influencer happens when both parties feel strongly about the product and the agreement is mutually-beneficial. Influencers can be rewarded financially, with free product, publicity and more.
Join us on June 8th, as we host three guests who have experience building these partnerships. We’ll cover how to find influencers, agreements and contracts, content creation, analytics and performance tracking, and how to main the relationship.

Discover how to develop influencer marketing programs that focus on relationships, positive customer interaction and ROI.

Linh Phillips, Creator of Sir Rocha Says

Linh Phillips (Simon Alumni PMBA ’13) by day works in Consumer Insights at Constellation Brands and by night, is the founder & author behind Sir Rocha Says (sirrochasays.com).  A local Rochester blog that helps the community fall in love with the food and drink culture. A self-proclaimed experiential explorer and food lover, she loves meeting new people, hearing their stories, immersing herself in new places and shining a positive light on Rochester. Since the blog’s launch in October 2014, the blog has grown exponentially with over 15,000 followers across Instagram & a strong following across her other social media channels. Linh also leads ‘Branding Your Passion Workshops’ speaking to various ways to grow your online presence and digital marketing tactics and strategies. She has spoken across various conferences and events to shareher digital expertise. Sir Rocha Says has served as an approachable and fun way to celebrate the local restaurant scene. Follow her food adventures to keep up on the latest happenings in the area.

Joelle Freeman, Manager of Digital Marketing at Mason Digital
Joelle has worked in digital marketing for nearly 10 years and has a true passion for helping businesses succeed online. During her career she has worked in e-commerce, as an in-house marketing director and is now enjoying the agency life at Mason Digital. As the Digital Marketing Manager at Mason Digital she has the benefit of working in many client verticals including health care, food and beverage and technology. She enjoys finding creative ways to solve problems, which is why her motto is: “When nothing goes right, go left!”

Emily Hessney Lynch, creator of I Heart Roc
Emily Hessney Lynch is the Digital Marketing & Communications Manager at NextCorps (formerly known as High Tech Rochester). She holds a Bachelor’s Degree and Master’s Degree from the University of Rochester. In her spare time, Emily is Director of Content at I Heart ROC, a local website that showcases fascinating people and places in the Rochester area. Through her work with I Heart ROC, Emily has partnered with local businesses such as One World Goods, GreenSpark Energy (formerly known as SunCommon), Rochester Contemporary Art Center, The Perfect Granola, and Leaf Tea Bar. In addition, Emily does freelance social media work and volunteers with the North Winton Village Association and the University of Rochester. Emily also enjoys reading, spending time outdoors, and drinking great coffee.


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Rochester, NY 14607 United States
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