November 27, 2015

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whatsnewMD – Introducing Medical Technologies

whatsnewMD provides the healthcare industry with a way to evaluate new health care products, transforming the way medical technologies are introduced to market. A primary goal is improve health care by streamlining the process of identifying the best options for medical practice through a structured platform where all technologies can be effectively evaluated.

whatsnewMD is designed for use by healthcare providers and administrators to analyze existing cost and evidence-based metrics fostering a collaborative decision-making process that drives standardization on the most cost-effective technologies. Using the whatsnewMD model, medical technology options are no longer driven primarily by marketing strategies and budgets. Technologies are launched directly to the target market and immediately compete based on evidence of improved outcomes and reduced costs.

Currently whatsnewMD is launching in orthopedics with 17 medical centers across the USA.

Who is whatsnewmd?

Mike Mahler, Co-Founder and CEO

Team Mike Mahler is co-founder and CEO of whatsnewMD. Prior to co-founding whatsnewMD Mike spent over 12 years in sales and marketing in cardiology and surgical orthopedics. His experiences bringing technologies to market and understanding how they are evaluated led to the development of the whatsnewMD platform in conjunction with Co-founder Dr. Robert Nicoletta.

Rob Nicoletta, MD Co-Founder

Team Dr. Robert J. Nicoletta is an Assistant Professor of Medicine and the Program Director of the Sports Medicine Fellowship Program in the Department of Orthopaedic Surgery at the Boston University School of Medicine. Dr. Nicoletta has served as the Team Physician for numerous local high schools, collegiate and professional athletic teams. Dr. Nicoletta is dedicated to teaching and education, having developed and led an annual Harvard Sports Medicine Symposium bringing together leaders in the field of sports medicine from around the country.

How Has Launch NY Assisted?

Launch NY has assisted by providing guidance in using the business model canvas to confirm and adjust the company business model. We also assisted by preparing the company with tools for seeking and receiving investment funds, prepared an investment strategy and conducted contacts with investors for early funding rounds.

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