Yorango: Rental Made Simple

August 5, 2015

Yorango builds software to simplify rental for independent landlords and student tenants, with two major products: a listings site that has hosted over 1,200 lease and sublet listings in Ithaca, NY alone, and a property management software-as-a-service.The two products integrate with one another, allowing renters (over 4,000 registered and counting!) to not only find the apartment of their dreams, but to also apply for the property and, once occupying it, pay their rent online, e-sign leases, file maintenance requests and message their landlord or property manager. This means no more sketchy classifieds sites, no more lost emails and no more paperwork, making rental simple for renters, landlords and property managers.Three key differentiators separate Yorango from competitors and ensure maximum value. First, Yorango is purpose-built for small-to-midsize landlords. Second, the SaaS is end-to-end, meaning it deals with all the major elements of the residential rental process from start to finish. Finally, the platform is mutually beneficial to landlords and tenants. Every feature for one has a reciprocal equivalent for the other.Yorango has quite a few accolades to its credit. In addition to winning Tech.Co’s New York Startup of the Year competition just last month, the company pitched at South By Southwest, placing 3rd in the student business competition and has reached the finals of the New York Business Plan Competition and several other events. The business owes much of its success to its home, however – Yorango was accelerated in Syracuse’s Startup Labs program and incubated right down the road in Cornell’s eLab.


Who is Yorango?

Adam Kirsch CEO

Adam KirschAdam Kirsch is Yorango’s CEO. A graduate of Cornell’s School of Industrial and Labor Relations, he is currently completing his MBA studies at the University’s Johnson Graduate School of Management. Adam previously had turns at a Big 4 consulting practice, a couple startups and a boutique marketing firm. He co-founded and sold Beacon Records, now Daily Beat Media.

Daniel Rong Back-End Lead

Daniel Rong, Yorango’s back-end lead, started coding at 13 and never looked back, going on to attend Cornell’s acclaimed Computer Science program and climbing to the top of the class. His prior experience includes developing with Life Changing Labs and a major education company.

Josh Cohen Front-End Lead

Josh Cohen, Yorango’s front-end lead, is completing an Master’s of Engineering degree in Computer Science at Cornell. He also holds a Bachelor’s degree in Information Science from the University, and honed his craft as a front-end developer at a publicly traded company.

Launch NY Has Assisted:

Through Cornell’s eLab program elabstartup.com of which 2 instructors are also Launch New York Entrepreneurs in Residence Yorango worked to expand their business model from strictly a rental listings business to a full featured model providing all the features required by both tenant and landlord to carry out all transactions throughout the course of the lease. Some of the support provide by the EIRs included help with business model structure, customer development coaching, entrepreneurial sales techniques and early stage contract structures.

Yorango’s View:

Launch NY’s Southern Tier Entrepreneurs-in-Residence have been highly accessible and instrumental, assisting our team with project management and go-to-market strategies. We also frequently attend Launch NY events in our neighborhood, pitched at the Launch NY/Tech Garden 10th Anniversary event and make use of many of the materials on UpstateNYResources.org


 Launch NY is proud to be working with some of the most promising start-up businesses in Upstate New York. Each week we will bring you an interesting story about people with whom Launch NY is working, and who are shaping the entrepreneurial landscape in Upstate New York.

Launch NY is a non-profit venture development organization with a mission to create jobs by providing guidance, mentoring and investments to help emerging companies succeed within the 27 counties of Upstate New York.