WoofTrax – Walk for a Dog: Launch NY’s Entrepreneur of the Week

December 3, 2014


WoofTrax – Walk for a Dog

WoofTrax has launched the first app that converts daily dog walks into donations for local animal shelters. Invented by Petrepreneur Doug Hexter, the new Walk for a Dog is a Smartphone app that supports local animal organizations every time you walk your dog. The more people walking their dog for their selected organization, the more WoofTrax donates. The app keeps track of dog walks through GPS to track distance. The Walk for a Dog program is a simple, year-round dog-powered fundraising tool that promotes healthy interaction between dogs and their owners, and harnesses the energy of the millions of people walking their dogs everyday turning it into support for local animal organizations.

Since the app was introduced, WoofTrax is already in the top one percent of fitness apps on the Apple store. Donations to animal organizations are funded by sponsorship, advertising, and investors and donations are sent to active, registered 501(c) (3) non-profits and city shelters twice a year. The donation pool is divided based upon the number of people walking for a particular organization and the number of times they walked.


Who is WoofTrax – Walk for a Dog?

Doug Hexter

Doug HexterDoug Hexter has been involved in several business start ups in the past 20 years. In the early 1990’s Hexter was the Marketing Director of the Wine & Food Section of America Online selling online advertising to the wine and food industry – often having to pull a modem out of his briefcase to demonstrate what the internet was. In the mid 90’s he founded a company that created the first online system for automobile dealers to apply for customer car loans through the internet, eventually licensing the system to GE Capital. His latest venture – Walk for a Dog by WoofTrax harnesses the energy of the millions of people walking their dogs every day, turning that energy into donations to the user’s selected animal shelter by means of advertising and sponsorship. Since its launch last year Walk for a Dog users have walked over 2 million miles in support of over 4,500 rescues and shelters in all 50 states. Hexter received his Masters Degree in marketing from the Cornell Hotel School and lives in Ithaca, New York with his family and Cassie his rescued foxhound.


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