Jeans That Fit: Launch NY’s Entrepreneur of the Week

October 1, 2014

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Who is FotoFit?

Fatima Razic Founder

Fatima Razic

Fatima Razic is the founder and CEO of FotoFit,. Fatima graduated from Rochester Institute of Technology with a B.S degree in IT. After working for 7 years in various industries from clinical research and marketing to predictive modeling, she returned to RIT and completed her M.S in IT.

Her passion for shopping and fashion was inhibited by her busy schedule so she turned to online shopping. However, she was disappointed to find it was almost impossible to tell whether something fits just by looking at online photos. She knew there must be a better way. Seven years later, she was introduced to Startup Weekend Rochester where passionate leaders and entrepreneurs join forces, form teams, and launch startups all in 54 hours. She participated and to her surprise her online shopping idea received second place. This proved to her that the idea was worth exploring and she decided to focus her energies to bringing her vision to life through FotoFit technology.


Launch NY is proud to be working with some of the most promising start-up businesses in Upstate New York. Each week we will bring you an interesting story about people with whom Launch NY is working, and who are shaping the entrepreneurial landscape in Upstate New York.

Launch NY is a non-profit venture development organization with a mission to create jobs by providing guidance, mentoring and investments to help emerging companies succeed within the 27 counties of Upstate New York.