Speaker: Ken Rother, Launch NY, Cayuga Venture Funds, Cornell University, Rev Ithaca
Long before you write a line of code, test a recipe, solder a wire or 3D print a prototype you must know who is your customer and what are their needs. Businesses most often fail not from an inability to develop their product but rather from the obvious lack of customer interest. How often have you heard an entrepreneur say they have a sales or marketing problem, the truth is all too often they missed the mark on “Product Market Fit”. The Business Model Canvas, widely used by corporations and leading entrepreneurs, is a one page framework that allows you to answer many key questions including; who is your customer, what do they value in a solution, how do they want to buy from you, and more. In the this presentation you will learn the basics of applying the Business Model Canvas to your entrepreneurial endeavors.