From Hopyard to Your Glass – Peter Hanley is Revolutionizing Your Beer

Mad Hops Brew Drops is a startup company in its early stages that was founded by Peter Hanley and has been working closely with Launch NY over the past few months. Peter Hanley, who works in the craft beer industry and has his own hop yard, realized that some beer drinkers may not have the means to drink flavorful craft beer. “It occurred to me many younger beer drinkers might not be able to afford craft beer,” said Hanley.

Peter Hanley

Peter Hanley – Founder Mad Hops

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Mad Hops Brew Drops are liquid flavor additives, extracted from hops, used to enhance the flavor of beer. Peter believes that Mad Hops could be a cheaper alternative that allows everyone to enjoy flavorful beer. As of right now, Mad Hops has 6 flavors that have been carefully developed and tested over the past year and half and are working on at least 10 more flavors.

Mad Hops

Hop Yard

Peter admits that his online presence is not as strong as it should be given the popularity of social media in modern times. Launch NY has been working with Peter to help him raise funds for Mad Hops through a crowdfunding campaign as well as create messages designed to reach his target demographic of millennials through social media. Launchy NY is helping Mad Hops to harness the power of the internet to reach his intended audience and spread the word about their product.

Another resource that Launch NY provides startups like Mad Hops with is an Entrepreneurs-in-Residence. They work closely with the startups to help them learn and grow as a business. “Just having someone knowledgeable about start-ups where I could run my ideas and initiatives by was so helpful,” said Hanley. “Often I feel like it’s me against the world and it’s nice to have an advocate to interact with”. Peter also mentioned how he enjoys having an individual with startup and entrepreneurial knowledge that he can run bounce ideas off of, and admits it was helpful to have someone contribute their own ideas as well.

The Mad Hops crowdfunding campaign is set to launch in early November and you can check it out by clicking here. Peter believes that establishing an online presence is a crucial step in the startup process and Launch NY is providing him with the resources necessary to accomplish his goal.

Mad Hops

Mad Hops

Peter is also in the works to develop a program called MadHoppers. Madhoppers is essentially an ambassador program which takes place on college campuses across the county. The program has students represent and promote Mad Hops and the product at local events around the campus and allows them to earn commission. Not only does this program give students the opportunity to earn extra income but helps grow and promote the Mad Hops brand.

Mad Hops Flavors

Mad Hops Flavors

The upcoming months are going to be extremely important and busy for Peter and Mad Hops. He says that he plans on launching his product before the end of the year and he wants to build up pre-sales through his crowdfunding campaign, with which Launch NY is helping him. Mad Hops is also in the process of launching their website along with the crowdfunding campaign. Peter is also presenting his flavor additive product at the Bright Buffalo event in October to increase the company’s exposure to potential investors.

Be sure to follow along as Mad Hops continues to grow as a successful startup company in the following months. You can expect big things coming from Mad Hops and put them on the list of one of the hundreds of successful companies that Launch NY has aided along the way. “Ideas are easy, the secret is in identifying the details required to get things going,” said Hanley. Visit Mad Hops on Facebook.

Launch NY is responsible for providing support for over 400 businesses across Upstate New York. The mission of Launch NY is to identify high-impact companies and invest time, money, and resources to help these companies grow into successful businesses.

Help Launch NY build its seed fund to help entrepreneurs like Peter. 

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