The Choice Cap System: Launch NY’s Entrepreneur of the Week

June 3, 2015

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The Choice Cap™ System

Tencar Inc. Tencar Incorporated (“Tencar”), has patented an innovative “double flanged” barrier system that permits the addition of a cap to incorporate the waste disposal bag and provide a high quality ostomy appliance for customers that promotes self-esteem, relieves embarrassment, and provides additional security in preventing accidental leakage and odor. This double protection system is the CHOICE CAP™ System. The cap is made of light weight plastic which is firm and will allow for double protection and discreteness, improving self-image. It is designed to be used with or without the bag as the double flange barrier accommodates one or both. While there are many companies that provide ostomy supplies, they are focused on improving a single flanged barrier system with a disposal bag. TENCAR received a patent for its unique double flanged design in 2014; a second patent application is pending for changes to the design and locking system.

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Who is Tencar?

Georgann M. Carrubba RN

Georgann M. CarrubbaGeorgann M. Carrubba, RN has worked in the medical field almost her entire life. A graduate of the State University of New York at Genesee (2003), Georgann became an LPN in 1984 and worked in several nursing homes and medical surgical settings. Georgann also worked at the Veterans Hospital in Batavia. In 1991 she gave birth to her only child, Chelsea, and spent the following year being a devoted mother before returning to work as a private nurse for clients throughout Western New York. In 1996 she was the first staff nurse hired to open the New York State Veterans Home at Batavia. She spent three years concentrating on setting up the facility caring for veterans and families; providing quality care for those who served our country. Georgann accepted a transfer to Wende Correctional Facility in Alden, New York to open the Regional Medical Unit that services all inmates in New York State. She then returned to college completing her degree as a Registered Nurse in 2003.

Georgann later accepted a position as a Community Health Nurse in Genesee County for the Visiting Nurses Association, where she found that 1:1 care was her passion. Through Home Care Nursing, she realized the need for a better system for ostomy patients, one that would finally give them a choice for discreteness, added security and activity. It was in May of 2011 the concept of the Tencar ~ Choice Cap™ evolved as she made the first prototype of the Ostomy Cap System / Method and Fabric Covers. In November of 2011 Georgann filed her first patent. The ostomy Choice Cap™ Appliance and Method was approved in February 2014 by The US Patent office. (US Patent #8,657,799)

Launch NY has assisted Tencar with:

  • Customer discovery
  • Connections to resources,
  • Mapping the distribution ecosystem
  • Prototype manufacturing discussions
  • Preparation for funding
  • Team development

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Launch NY is proud to be working with some of the most promising start-up businesses in Upstate New York. Each week we will bring you an interesting story about people with whom Launch NY is working, and who are shaping the entrepreneurial landscape in Upstate New York.

Launch NY is a non-profit venture development organization with a mission to create jobs by providing guidance, mentoring and investments to help emerging companies succeed within the 27 counties of Upstate New York.