Searching for Success: Launch NY’s Entrepreneur of the Week

August 27, 2014

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Searching for Success!

Lucidity Works

Today’s Fortune 500 businesses invest heavily in market research, analyzing their competition and the market environment in order to plan and project industry trends and competitive activity. Analysts at these firms are tasked with conducting accurate and timely research in order to generate actionable intelligence that can positively impact their businesses’ success. However, today’s search engines are not designed nor programmed to meet the intricacies and nuances of industry terms and jargon to quickly arrive at specific market data.

LucidityWorks was built on the premise that businesses need a faster, more comprehensive solution that can meet the exacting demands of market-specific search parameters, provide more accurate data, and automate the reporting process. The result is that Lucidity Works can save up to 75% of researcher’s time in discovering industry trends, competitive threats, and consumer behaviors. This enables corporations to develop deeper, industry-specific insights and arrive more quickly at time-to-market decisions, giving them competitive advantage. LucidityWorks’ powerful search, retrieval and report generation software is patented and won the Technology Award from the Association of Independent Information Professionals.

Who is Lucidity Works, LLC?

Linda Stevenson CEO

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Linda Stevenson’s extensive background as a business analyst, researcher, and executive leader paved the way for the development of Lucidity, a patented software technology. Experiencing first-hand the lack of a high-powered, focused search engine that could meet the rigors of analyst requirements to arrive at timely, more accurate and informed decisions, Linda developed the award-winning solution.

Prior to forming LucidityWorks, Linda held analyst positions as well as product manager and marketing roles at companies such as Citibank, First Federal Bank, Comstock Michigan Fruit Company, Saatchi & Saatchi Direct, and Xerox Corporation. As a business advisor, she has helped a wide range of both public and private corporations solve complex business problems, increase revenues, and discover new markets.

Linda holds a BA degree in Sociology from Marymount College, a BS degree in Environmental Management, a MS in Information Technology and an MBA from the Rochester Institute of Technology. She is an active member in many business groups including the Rochester Women’s Network, The American Marketing Association, The Society of Competitive Intelligence Professionals, and The Association of Independent Information Professionals.

Launch NY is proud to be working with some of the most promising start-up businesses in Upstate New York. Each week we will bring you an interesting story about people with whom Launch NY is working, and who are shaping the entrepreneurial landscape in Upstate New York.

Launch NY is a non-profit venture development organization with a mission to create jobs by providing guidance, mentoring and investments to help emerging companies succeed within the 27 counties of Upstate New York.