Entrepreneurs of the Week: Aaron Schifrin

April 16, 2014

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Launch NY is proud to be working with some of the most promising start-up businesses in Upstate New York. Each week we will bring you an interesting story about people with whom Launch NY is working, and who are shaping the entrepreneurial landscape in Upstate New York.

Aaron Schifrin

Co-Founder/CEO, daapr

Aaron SchifrinAaron is the CEO and co-founder of daapr, a social media platform dedicated exclusively to online content curation and discovery. In addition to charting the company’s overall course, Aaron also does the bulk of the company’s design work and manages the day-to-day operations of the business development team. Over the past summer, Aaron helped U-Turn Audio bring their Kickstarter-backed turntable to market as a part of the company’s marketing and strategy team. Aaron will be graduating from Cornell in May with a degree in Government.

daapr

www.daapr.com

daapr is a social media platform dedicated specifically to the sharing and discovery of online content. daapr provides users with a feed that aggregates all the content (i.e. links) shared by the people they are following on the site. The site’s highly visual feed was specifically designed to make it easy for users to quickly scan posted material and determine its relevance to them. Users can also quickly access all the interesting content they’ve posted in the past through their profile page. While link sharing is supported on various social media platforms, daapr allows users to comfortably share directly to an audience of followers who have expressed an explicit interest in what they are reading and watching. Popular apps like Flipboard, Pulse, and Feedly have introduced social functionality, however, none have placed it at the forefront of the user experience. daapr is making content discovery truly social.

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Launch NY is a non-profit venture development organization with a mission to create jobs by providing guidance, mentoring and investments to help emerging companies succeed within the 27 counties of Upstate New York.