Entrepreneurs of the Week: Nomi Foster, Connor Vanderpool, and Sarah Roche

March 19, 2014

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Launch NY is proud to be working with some of the most promising start-up businesses in Upstate New York. Each week we will bring you an interesting story about people with whom Launch NY is working, and who are shaping the entrepreneurial landscape in Upstate New York.

Nomi Foster, Sarah Roche,
& Connor Vanderpool

Co-Founders, Platypus TV

Nomi FosterNomi Foster, Co-Founder, Platypus TV – Nomi has a background working with fan communities in the entertainment industry and experience with media planning, so Platypus TV seemed like a logical step in order to more accurately predict TV ratings while placing more value on the industry’s most important consumer, the fan. During her undergraduate years at University of Texas, Nomi studied Advertising (BS) and earned certificates in Latino Media and Business Foundations and more recently graduated from Newhouse’s New Media Management Master’s program in 2013.

Sarah RocheSarah Roche, Co-Founder, Platypus TV – Sarah Roche loves the challenge of finding creative ways to overcome obstacles. She focuses on business development for Platypus TV and will soon be tasked with growing the team. Sarah is also the Community Connector for the IDEA office at Syracuse University. Her blogs about entrepreneurship in the Upstate New York Region can be found on the IDEA website and on Ignite Upstate.

Connor VanderpoolConnor Vanderpool, Co-Founder, Platypus TV – Connor has a BS in Game Design and Development from the Rochester Institute of Technology and a minor in Web Development. He brings the technological skills needed to build the project. He also has an eye for design and knows how to create something that’s engaging and entertaining to use.

Platypus TV


Platypus TVFounded in 2013, Platypus TV is a social web platform that time-stamps conversations around television episodes, allowing viewers to share the experience of watching their favorite shows while viewing on their own time. The platform is completely content neutral and allows fans to talk about episodes and allows advertisers the ability to spread their message through a longer show life. Platypus TV’s beta was released in January 2014 and the team is continuing to develop a robust platform for launch in early summer. In March, the team headed to SXSW in Austin, TX to compete in Student Startup Madness, which you can follow @Platypus_TV or by using #PTVGTT on Twitter.



Launch NY is a non-profit venture development organization with a mission to create jobs by providing guidance, mentoring and investments to help emerging companies succeed within the 27 counties of Upstate New York.