Entrepreneur of the Week: Deborah Streeter

March 5, 2014

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Launch NY is proud to be working with some of the most promising start-up businesses in Upstate New York. Each week we will bring you an interesting story about people with whom Launch NY is working, and who are shaping the entrepreneurial landscape in Upstate New York.

Deborah Streeter

Co-Founder, Prendismo

Deborah StreeterDeborah Streeter, is the Bruce F. Failing, Sr. Professor of Personal Enterprise and Small Business Management in the Charles H. Dyson School of Applied Economics and Management at Cornell University where she has been on the faculty since 1986.

Entrepreneurship and small business management are the focus of Dr. Streeter’s teaching, research, and outreach activities. As the originator of the eClips project at Cornell, Professor Streeter specializes in teaching business planning, small business management and entrepreneurial leadership (including gender and international dimensions). Her research interests include: models of entrepreneurship education, the role of entrepreneurship and small business in economic development, issues related to gender and business and entrepreneurship in agricultural settings.

Dr. Streeter received the Olympus Innovative Educator Award in 2007, Professor of Merit Award in 2002 and 2003, and was awarded the 2001 USDA National Food and Agricultural Sciences Excellence in College and University Teaching. Dr. Streeter was named a Stephen H. Weiss Presidential Fellow in 2000, the highest teaching honor at Cornell University. She also received the SUNY Chancellor’s Award for Excellence in Teaching in 2000 and the Innovative Teaching Award in 1996.

Deborah Streeter earned her M.S. and Ph.D. in Agricultural Economics from the University of Wisconsin Madison. She is a member of Cornell’s university-wide program in entrepreneurship, The Entrepreneurship@Cornell program. A major project of Dr. Streeter’s has been the development of Cornell’s eClips, the world’s largest curated collection of digital video clips on Entrepreneurship, Business and Leadership. In 2004, Dr. Streeter went through the technology commercialization process and founded Prendismo, a company focused on digital media and knowledge management.



PrendismoPrendismo is a software-as-a-service technology company that provides curated video content to the education and corporate markets. The company’s products include the Prendismo Collection, Private Collection, BackChannelMD and BackChannel Lessons. These products are based on a proprietary technology and curation methodology that Prendismo has developed from intellectual property and content originally licensed from Cornell University. Prendismo was co-founded by Kirsten Barker, Jamie Kalousdian, KensaGroup and Deborah Streeter in July 2008. Kirsten led the company as President from 2008-2012, building the new platform, completing the sub-licensing contracts, and developing new products and approaches. In November of 2009, just shy of 14,000 clips, the company received a Phase I SBIR grant, followed in the year afterwards by an angel raise. In 2012, Eric Eisenhut was made President of the company and has led the team’s commercial growth initiatives with corporate and university customers. Prendismo is a small company that has leveraged 20 years of curation methodology and technology development from Cornell’s Charles H. Dyson School of Applied Economics and Management and Mann Library. The Prendismo Collection serves as an education and learning video resource on entrepreneurship, business and leadership. The Collection consists of more than 16,000 media clips that are short and focused (1-3 minutes). The clips come from more than 900 cases and 750 leaders from industry, government and academia. The Prendismo Collection provides university-wide, corporate and individual subscriptions that provide students, faculty, and professionals with unlimited viewing capability of all the media clips and transcripts.



Launch NY is a non-profit venture development organization with a mission to create jobs by providing guidance, mentoring and investments to help emerging companies succeed within the 27 counties of Upstate New York.