Entrepreneur of the Week: Noel Bonk & Shane Bogardus

 October 30, 2013


Launch NY is proud to be working with some of the most promising start-up businesses in Upstate New York. Each week we will bring you an interesting story about people with whom Launch NY is working, and who are shaping the entrepreneurial landscape in Upstate New York.

Noel Bonk & Shane Bogardus

Co-Founders – OnRoute Digital Media LLC

Noel Bonk

Noel Bonk, Co-Founder has 15+ years of experience in a wide range of technology including digital media, software engineering, broadcast and IP technology. Previous to OnRoute, he founded Packet TV, an interactive digital signage company providing customized multi-point communication services. Noel brings solid understanding of business development, technical project management and software development to the OnRoute team.


Shane Bogardus

Shane Bogardus, Co-Founder is a 20 year media and marketing professional in the broadcast and digital industry. He is an alumnus of the Wizard Academy in Austin, Texas for Creative Thinking and a certified creative problem solving facilitator. Shane’s experience includes work in the television industry with NBC and Fox Networks in production and campaign marketing design. He became the youngest director of sales and marketing in the United States with the Fox affiliate in Burlington, Vermont and has held positions in some of the largest communications and media companies in the world.

Steve Kimatian

In 2012, Stephen Kimatian joined the OnRoute team as a partner. Steve has been regional vice president for the television divisions of Fortune 500 companies and pioneered the application of fiber optic technology to create the business model of central-casting, now used extensively in the broadcast industry. Steve is a graduate of Princeton and Cornell Universities.

OnRoute Digital Media


OnRoute was created on the idea that mobile technology presents the most connected, bi-directional and personalized opportunity ever seen within the consumer landscape. The founders at OnRoute Digital launched a software platform (The BreadKrum Trail), that focuses on empowering media, broadcast and brand organizations to deliver personalized location based mobile communications. The BreadKrum Trail delivers these communications as interactive media campaigns through smartphone applications on a hyper-local (Street Level) and micro-local (Shelf Level) basis to users as they come into range of a venue, store, event or product. By using relevant and contextual messaging, BreadKrum ensures that the right users are reached with the right message at the right location and right time. BreadKrum is unique in allowing the consumer to personalize not only the distance and categories of interest they would like to receive, but also based on their age, gender, time of day and travels.


Launch NY is a non-profit venture development organization with a mission to create jobs by providing guidance, mentoring and investments to help emerging companies succeed within the 27 counties of Upstate New York.open.php?u=856036beee061aba7a73bfaeb&id=90572e0de9&e=51f585687c